Reposition and enhance the QSuper brand by focusing on brand and product attributes.

Delivered joint education initiatives and key event sponsorships in partnership with QIC and Q Invest.

Further develop public relations initiatives.

Continue to deliver specialised joint education initiatives with QIC and Q Invest.

Focus on core superannuation offering to support members in their goals to attain the retirement lifestyle they deserve.

Introduced new products and services, such as providing options for members to access their superannuation before they retire.

Reviewed insurance offering to members, reducing some premiums and increasing some benefits.

Continue to investigate and implement new products and services.

Implement new insurance arrangements for members.

QSuper to be recognised as the leader in providing members with superannuation and general financial education.

Redeveloped website to make it more member- focused and innovative.

Started targeted communication strategy aimed at members when they turn 50 years of age.

Develop a joint research program with a university to measure and track financial literacy.

Extend targeted communication strategy to members who turn 35 years of age, and one- and 10-year anniversary members.

Maintain QSuper's presence in the industry as a leading superannuation provider and industry expert.

Implemented specific communication and educational initiatives for female members.

Delivered campaigns to assist members in building retirement savings.

Continue female-focused strategy with newsletter and seminars.

Increase member use of online technologies including an internet-based account system.